Key highlights:
- Bybit bought a majority stake in Indonesian crypto platform NOBI.
- The new Bybit Indonesia platform will offer over 500 trading pairs.
- The exchange will operate under the supervision of Indonesia’s Financial Services Authority (OJK).
Bybit has unveiled plans for its Indonesian subsidiary after buying a majority stake in PT Enkripsi Teknologi Handal, also known as NOBI, according to a recent press release. The deal gives the company a fully licensed local operation and direct access to one of the world’s fastest-growing crypto markets.
Bybit secures local hold through NOBI deal
Through the purchase, the exchange can offer services as a regulated platform under the Financial Services Authority (OJK). It also gives the firm access to an experienced team that already knows the ins and outs of the local market and the country’s regulatory space. NOBI has now been rebranded as Bybit Indonesia.
The platform is expected to introduce its services gradually, with more than 500 pairs to begin with. Bybit said the users will be able to access institutional-level features such as liquidity, market surveillance systems, risk management tools, and other services.
Lawrence Samantha, CEO of the new platform, shared her excitement for the new platform.
“This acquisition allows us to combine Bybit’s global capabilities with an experienced local team that understands Indonesia’s market and regulatory environment,” she said. “We will introduce products progressively, in line with OJK requirements.”
Indonesia emerges as a key crypto market
Indonesia is now one of the fastest growing crypto markets in the world, which is attracting attention from top crypto firms in the world.
Data from the country’s FSA shows that there are 22.4 million registered crypto users as of May 2026. That figure kept rising from 21.7 million in April and 19.56 million at the end of 2025.
Crypto trading in the country has been quite active, as transactions hit $1.4 billion in May 2026. In 2025, the total transaction value of crypto reached at least $26.85 billion.
This has led to more firms establishing regulated operations in the country. According to data as of April, there are 31 licensed crypto entities in the country.
Competition is heating up across Southeast Asia
The Indonesian market has its established operators like Tokocrypto and Indodax. But Bybit is entering the market with advantages over many of its local counterparts. For example, the company has access to high liquidity and its state-of-the-art trading technology.
However, the country is very stringent about the types of coins that can be listed and traded. All licensed exchanges must comply with the approved lists of assets and relevant regulations for custody and trading operations in Indonesia.
As a result, the platform will not only copy its global product. The platform will need to integrate its banking and payment services. This is one area where some crypto exchanges have had issues in emerging markets.
In addition to the trading of digital assets, there is major interest in tokenized assets among global exchanges. This includes stocks and DeFi. The company has already expanded into stock trading, oil markets, and decentralized exchange products through its Byreal DEX initiative.
Source:: Bybit Enters Indonesia Through Nobi Acquisition as Crypto Competition Heats Up