Key highlights:
- Trump Media and Crypto.com have ended their $6 billion CRO treasury deal
- The companies have also dropped plans to launch Truth.Fi ETFs
- Changing market conditions and business strategies are the cited reasons
The proposed $6 billion CRO deal between Trump Media and Crypto.com is now coming to an end. Citing changing crypto market conditions and shifting business priorities, the companies have officially announced the termination of their partnership. While the deal was expected to turn Yorkville Acquisition Corp. into a publicly traded CRO treasury company, the plan has now been scrapped as both companies move in different directions.
In addition to the CRO treasury deal, the companies are also stepping away from their plan to work together on Truth.Fi ETFs. But Yorkville America’s existing and future ETFs will remain unchanged.
The announcement has had a substantial impact on the CRO price, as the token is down 12.3% in the last week despite Bitcoin gaining 3.7% in the same time period.
Trump Media and Crypto.com end CRO treasury deal
Trump Media, an American-based technology company linked to US President Donald Trump, has decided to end its partnership with crypto exchange Crypto.com, citing growing market volatility. While they initially planned to establish a public treasury company focused on holding Crypto.com’s CRO token, the deal will no longer proceed as both platforms’ business priorities have changed.
Earlier, in August 2025, Trump Media and Crypto.com announced their strategic partnership, which intended to turn Yorkville Acquisition Corp into the “first and largest publicly traded CRO treasury company.” The companies also planned to launch a series of ETFs under the Truth.Fi fintech brand. These ETFs were expected to include digital assets and securities focused on US companies and industries. If launched, these ETFs could have included a mix of cryptocurrencies such as Bitcoin, Cronos (CRO), and other digital assets.
However, the companies have now pulled back the deal, marking a significant shift in their business strategy. In an official statement, Crypto.com CEO Kris Marszalek stated,
“After analyzing these proposed ETFs and DAT from every angle, we’ve reached the same conclusion: moving forward under current market conditions doesn’t make sense.”
While the project could have offered Trump Media a strong position in the crypto space, the latest move has sparked growing concerns about the company’s potential developments in the industry.
Changing business strategies amid shifting market conditions
It is worth noting that the latest move from Trump Media and Crypto.com comes amid their changing business strategies. In recent months, both companies have been making major changes to their approaches and business tactics.
For example, Trump Media has been exploring new ways to expand beyond its social media operations. It has also been making efforts to adjust to the changing market conditions. In December 2025, the company revealed plans to merge with privately held fusion energy company TAE Technologies.
The company has also considered separating some of its assets as part of the merger plans. But later, it dropped this plan in June 2026. Another move was to offer real-time access to Truth Social posts from some of the highest-ranking accounts. This was part of the company’s vision to generate more revenue from the social media platform.
Meanwhile, Crypto.com has been expanding its business. The exchange secured a $400 million investment from Citadel Securities recently. This has brought the company’s total valuation to $20 billion.
Source:: Trump Media, Crypto.com End $6B CRO Deal Amid Market Slump