Key highlights:
- Binance.US wants back its 20% share of the U.S. crypto exchange market.
- The platform has introduced near-zero trading fees on more than 250 spot trading pairs.
- CEO Stephen Gregory says the company is rebuilding after a two-year “hibernation.”
Binance.US is set to make a comeback and regain its spot in the U.S. crypto market. While companies like Coinbase and Kraken were expanding, the firm stayed largely on the sidelines.
The exchange has now restarted its growth strategy and hopes to reclaim 20% of the U.S. crypto exchange market. According to CEO Stephen Gregory, the company is making moves to bring back customers and improve liquidity after a difficult period.
Binance.US sets sights on market share recovery
In an interview with CoinDesk, Stephen Gregory described the past two years as a period of “hibernation” for the company.
“I’m really optimistic going in. This is the best time to build.”
Our CEO @Stevie_Satoshi joined @CoinDesk at the NYSE to talk about the future of @BinanceUS.
Watch the full conversation ⤵️https://t.co/e82DfaFP7m
— Binance.US 🇺🇸 (@BinanceUS) July 13, 2026
The exchange was under serious pressure from regulators during that two-year period. This was mostly because of its links with Binance Global.
The CEO reiterated that Binance.US operates on its own and only in the U.S. The firm has its own governance structure, even though it shares a brand name with Binance.
The platform had control of 20% of the U.S. crypto exchange market before the slowdown. The company hopes to regain that share from its competitors.
To achieve this, executives have been reaching out directly to some of their largest customers. The company has also been asking former users what changes would encourage them to return.
Additionally, the exchange is working to improve order-book liquidity, which could help traders get better pricing.
Lower fees drive the comeback strategy
A major part of the recovery plan is pricing. Earlier this year, Binance.US introduced 0% maker fees for more than 250 spot trading pairs. The firm reduced taker fees to 0.02% or lower. Some trading pairs also now carry a taker fee of just 0.01%.
In the interview, Gregory described the platform as “almost a no-fee exchange.” Usually, lower costs attract traders, which would then increase trading activity and improve liquidity. Also, better liquidity means tighter spreads and better pricing for users.
This initiative helps put the company back on the map, competing with rivals like Coinbase in the U.S. Apart from spot trading, the exchange plans to get licenses that would allow it to offer derivatives, perpetual futures, and prediction markets later on.
Bitcoin Global holdings continue to rise
While Binance.US looks to gain ground, Binance Global looks to be growing despite its recent MICA setback.
The firm’s latest report showed that customer Bitcoin holdings increased by 1.22% during June, adding 7,715 BTC. This brought its total customer holdings to around 640,000 BTC.
Also, customer Ethereum holdings fell by 1.41%, declining by 58,591 ETH to 4.08 million ETH. Tether balances also dropped by 1.51%, falling by 510 million USDT to about 33.7 billion USDT.
Source:: Binance.US Makes Bold 20% Market Share Play After Two Years on the Sidelines