Key highlights:
- Strategy sold 3,588 BTC for almost $216 million between June 29 and July 5
- The company now holds 843,775 Bitcoin worth billions of dollars
- Proceeds will be used to fund preferred stock dividends and rebuild cash reserves
Michael Saylor’s Strategy has made yet another Bitcoin sale, unloading thousands of coins in a single week.
According to an SEC filing, the company sold 3,588 BTC between June 29 and July 5, generating $216 million in proceeds. The sale is now the largest Bitcoin disposal done by the company. This was done after its initial sale of 32 BTC.
This comes at a time when treasury companies are being closely monitored by investors, given the state of the crypto market. Following the news, Bitcoin gave up much of its weekend gains, falling from around $62,900 to around $61,900. MSTR also fell about 2% in pre-market trading.
Strategy uses Bitcoin sales to support cash reserves
Strategy’s chairman, Michael Saylor, shared the news on X that his firm has made yet another BTC sale. The company said the funds raised from the sales will be used to pay distributions on its preferred stock.
Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026
It would also be used to replenish part of its U.S. dollar reserve that had already been used for those payments. As of July 5, the firm’s cash reserve was at $2.55 billion.
The filing showed that the sales were done in two stages. Between June 29 and June 30, Strategy sold 1,363 BTC for about $80.8 million at an average price of $59,256 per coin. It then sold another 2,225 BTC between July 1 and July 5 for $135.2 million at an average price of $60,773.
The company now owns 843,775 BTC, bought at a total cost of $63.69 billion. Its average purchase price was around $75,476 per Bitcoin.
The sale comes not long after analysts at JPMorgan warned that selling BTC could greatly affect the company and investors. According to them, maintaining larger cash reserves instead of banking on Bitcoin sales may provide more stability when the price dwindles.
CryptoQuant analysts also said that the firm may need to stop its Bitcoin buying if market conditions don’t change.
Massive BTC holdings still face pressure
The new quarterly filing highlighted the challenges that come with such heavy exposure to the cryptocurrency market. For the quarter ending June 30, Strategy reported an $8.32 billion loss on digital assets.
This includes $8.31 billion in unrealized losses and around $900,000 in realized losses. At the end of June, the carrying value of its assets was $49.67 billion.
The company also said that the value of its Bitcoin holdings had fallen below its purchase cost. This created additional accounting and tax-related adjustments during the quarter.
Meanwhile, the management has made efforts to maintain its flexibility. In late June, Strategy launched a BTC Monetization Program. This allows it to sell Bitcoin from time to time to solidify its dollar reserves. The program has a capacity of up to $1.25 billion, and none of that allocation had been used as of July 5.
Source:: Strategy Sells 3,588 BTC in a Single Week, Pockets $216M