Key highlights:
- Trump Media has partnered with Crypto.com and Yorkville Acquisition Corp. to launch Trump Media Group CRO Strategy, Inc., a digital asset treasury focused on acquiring CRO.
- The new entity plans to accumulate billions of dollars’ worth of CRO, alongside running a Cronos validator to earn staking rewards.
- Following the announcement, CRO surged nearly 30% within 15 minutes, crossing $0.20 for the first time since December 2024.
Trump Media unveils CRO-focused treasury company
Trump Media and Technology Group (DJT), the parent company behind Truth Social and Truth+, has announced the creation of Trump Media Group CRO Strategy, Inc., a digital asset treasury company dedicated to acquiring and managing Cronos (CRO), the native token of the Cronos blockchain.
🚨 Breaking News:
Today is a historic day for $CRO
Trump Media Group CRO Strategy has announced $6.4B in funds to build America’s Cronos Treasury.
At closing, Trump Media Group CRO Strategy is expected to be the world’s largest holder of CRO.
Read the press release for more… pic.twitter.com/QQrSZLlKu4
— Crypto.com (@cryptocom) August 26, 2025
The venture is being launched in partnership with Crypto.com and Yorkville Acquisition Corp. (YORK) through a merger that will see the new entity listed on Nasdaq under the ticker MCGA. According to the agreement, the treasury will initially be backed by approximately 6.3 billion CRO, around $200 million in cash, and a $5 billion credit line, making it one of the largest digital asset treasury initiatives to date.
Devin Nunes, CEO of Trump Media, described the move as a forward-looking strategy to anchor the company’s financial future in blockchain-based assets. Crypto.com CEO Kris Marszalek emphasized the scale of the project, noting that the planned acquisition could exceed the current market capitalization of CRO.
CRO integration across Trump Media platforms
Alongside the treasury initiative, Trump Media is expanding CRO’s role within its ecosystem. Truth Social and Truth+ users will gain access to a revamped rewards program that leverages Crypto.com’s digital wallet infrastructure. Platform activities will generate in-app rewards that can be converted into CRO, while CRO balances may also be used for subscription payments and premium services.
Trump Media has also committed to purchasing approximately $105 million in CRO for its own balance sheet, secured through Crypto.com’s custody services and staked to generate yield.
CRO price rallies on announcement
The news had an immediate impact on markets. The CRO token surged nearly 30% in the span of 15 minutes, pushing it above the $0.20 level for the first time since December 2024. The rally reflects heightened investor interest in the project’s scale and the potential long-term demand implications for CRO.
By establishing one of the largest single-token digital asset treasuries in the market, Trump Media’s latest move has positioned CRO at the center of its financial and technological strategy. Whether this signals the beginning of broader adoption for Cronos remains to be seen, but the announcement has already reshaped market sentiment toward the token.
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Source:: Trump Media Launches CRO Treasury Company, CRO Token Surges 30%