Key highlights:
- Strategy purchased 14,910 Bitcoin in early 2026, bringing total holdings to 687,410 BTC.
- The company’s average Bitcoin cost is $75,353 per coin, with current reserves in profit since Bitcoin is trading at $92,300.
- Strategy’s large holdings and predictable buying patterns are influencing market volatility and institutional positioning.
Michael Saylor hinted that Strategy (MSTR) may make additional Bitcoin purchases after the company recently added $1.25 billion of the cryptocurrency to its reserves.
The company’s executive chairman published a screenshot from the StrategyTracker website showing Bitcoin’s price and the timing of the company’s purchases to replenish its reserves.
₿igger Orange. pic.twitter.com/HI47hMCnui
— Michael Saylor (@saylor) January 18, 2026
The post was captioned “Bigger Orange,” a reference to Bitcoin’s signature color. Saylor has frequently announced upcoming Bitcoin acquisitions in this manner, and so far there is no indication that purchases will slow down in 2026.
Active purchases at the beginning of the year
The company began 2026 by acquiring 1,283 BTC for $115.97 million on January 4, followed by 13,627 BTC for $1.25 billion on January 11. In total, Strategy purchased 14,910 BTC since the start of the year.
According to StrategyTracker, the firm now holds 687,410 BTC at an average purchase price of $75,353 per coin. With Bitcoin currently trading around $92,300, the company’s reserves are profitable.
Stocks and debt pressure
Despite strong Bitcoin holdings, Strategy’s stock has fallen approximately 52.67% over the past 12 months, closing at $173.71 as of January 16. The company raises capital for Bitcoin acquisitions through various methods, including the sale of short-term convertible bonds.
At the end of 2026 and in 2027, debtholders will have the option to convert billions in bonds, creating pressure for Strategy to secure large amounts of capital.
The company has stated it has sufficient resources to address these challenges but acknowledged that selling some Bitcoin reserves could be necessary to free up capital.
Market impact of Strategy’s moves
Strategy’s growing Bitcoin reserves are creating a unique market phenomenon. The company now controls approximately 3.3% of the total Bitcoin supply, a concentration that can influence pricing patterns. Historical parallels include the Hunt brothers’ silver holdings in the 1970s and nickel markets on the London Metal Exchange in 2022.
Strategy’s buying patterns have become predictable, and traders are increasingly positioning ahead of announcements, which may create short-term volatility spikes.
Additionally, the correlation between the company’s stock and Bitcoin price has strengthened, effectively making Strategy a leveraged proxy for Bitcoin where corporate debt amplifies market movements.
Source:: Strategy Signals New Bitcoin Purchase After Adding $1.25 Billion to Reserves