Key highlights:
- The new CR7-themed “Forever To The Moon” collection offers a chance to meet Cristiano Ronaldo in person through a “7 minutes with CR7” event.
- Additional rewards include 770 tickets to Binance Blockchain Week, 77 signed jerseys, and 17 signed footballs.
- Free collectibles are limited to 7,777 units and available to eligible Binance users until June 27 or until fully claimed.
A new blend of digital and physical engagement
Cristiano Ronaldo has teamed up with Binance once again to launch a new digital collectibles series titled “Forever To The Moon.” The release marks the sixth drop from the ongoing collaboration between the football legend and the crypto platform, continuing their initiative to blend web3 technology with global sports fandom.
At the center of this release is an exclusive opportunity for a select few fans. Seven holders of the new digital assets will be chosen to meet Ronaldo in person through an experience dubbed “7 minutes with CR7.” Beyond the in-person interaction, the collectibles also come with a range of additional perks, including 770 tickets to Binance Blockchain Week, 77 jerseys, and 17 footballs signed by Ronaldo himself.
“It’s always a pleasure to share special moments with my fans, and this is what happens with my partnership with Binance, where we bridge the digital space of Web3 and unforgettable physical experiences in a powerful and engaging way. This new collection further brings real-world benefits to the fingertips of my fans, while rewarding those who have been on this amazing, innovative journey with us, and it is an honor and privilege to be part of that.”
—Cristiano Ronaldo
Limited availability and bonus rewards for loyal holders
Starting June 11, eligible users can claim one of the 7,777 digital collectibles by registering a Binance account and completing the platform’s identity verification process. The campaign will run through June 27, or until all collectibles are redeemed.
Users who already hold previous CR7 collectibles from earlier drops will be rewarded with additional incentives. Specifically, holders of all five previous drops will receive five mystery boxes each. Those who own at least one collectible from any of the past collections can also unlock mystery boxes through community activities hosted in a private Telegram group. Details and participation rules are available through Binance’s “Forever Zone” page.
“Football fans are passionate and very engaged with their idols worldwide, and collaborations like the one we have with Cristiano Ronaldo demonstrate our long-term commitment to embedding Web3 technology and experiences into sports culture. With Web3 adoption rising, we are proud to lead on technology that more than 270 million of our users trust to power the next frontier of fan engagement, which is universal, and can be tailored to any sport, and accessible from anywhere in the world.”
—Sarah Dale, Binance’s Global Head of Partnerships
The bottom line
The “Forever To The Moon” digital collectibles represent more than just digital ownership; they offer fans a direct link to once-in-a-lifetime experiences with Cristiano Ronaldo. With a limited number of tokens and a global audience, the latest collaboration between Binance and Ronaldo underscores the growing role of blockchain in reshaping fan interactions in sports.