By WAN-IFRA External Contributor This is a lightly edited version of a case study that originally appeared on our Innovate Local website. By Niklas Jonason Much of the success has been down to a focus on supporting local businesses. Newquest’s sales people offer local businesses help with advertising on social media, in search as well as in […]
By Cherilyn Ireton Stuff, New Zealand’s biggest news organisation, reaches 82% of the population each month – an audience of 2.2 million. Last year, it “consciously uncoupled” the newsroom into two distinct business units: Stuff Digital and Masthead Publishing. The Masthead operation produces journalism tailored for its subscribers in key metropolitan and local areas. Stuff […]
By Cherilyn Ireton Tory Maguire has worked for, and edited, several iconic Australian news brands. Until the end of last year, she was the executive editor of Melbourne’s The Age and The Sydney Morning Herald. She started 2024 by crossing from the newsroom to the commercial side of Nine Publishing, taking charge of Australia’s leading […]