Key highlights:
- Playnance has operated a live Web2-to-Web3 gaming ecosystem since 2020, onboarding mainstream users into on-chain environments without crypto-native tools.
- The platform integrates with over 30 game studios and processes around 1.5 million on-chain transactions each day across shared infrastructure.
- Most users originate from Web2 backgrounds, interacting with non-custodial, on-chain systems through familiar login and gameplay flows.
Playnance has made its first public announcement after several years of operating a live Web2-to-Web3 ecosystem at scale. The company describes itself as a Web3 infrastructure and consumer platform focused on enabling mainstream users to interact with on-chain systems without needing prior blockchain knowledge.
Since its founding in 2020, Playnance has concentrated on building and running production systems rather than seeking early visibility. Its core offering functions as a Web2-to-Web3 gaming infrastructure layer that integrates directly with game studios, allowing existing titles to be converted into fully on-chain experiences. According to the company, gameplay actions across its ecosystem are executed and recorded on-chain, while users engage through interfaces that resemble traditional Web2 products.
Operating at scale before going public
Unlike many Web3 companies that announce concepts before live deployment, Playnance spent several years operating its infrastructure without public exposure. The company reports that its live platforms currently process approximately 1.5 million on-chain transactions per day and serve more than 10,000 daily active users.
A majority of this activity is attributed to users onboarding from Web2 environments. These users typically do not rely on external wallets or manual key management, suggesting sustained on-chain participation without the use of traditional crypto-native tools. Playnance positions these metrics as evidence of real-world usage rather than short-term experimentation.
The company operates multiple consumer-facing platforms that function as proof points for this model, including PlayW3 and Up vs Down. All products run on shared on-chain infrastructure and wallet systems, allowing users to move between platforms without repeating onboarding processes. User actions remain non-custodial while being executed and recorded on-chain.
Building on-chain systems for non-crypto users
Playnance’s products are designed to minimize friction by abstracting blockchain mechanics behind familiar Web2 interfaces. Standard account creation and login flows are used, while the underlying blockchain functionality operates in the background. This approach is intended to align on-chain execution with existing user behavior rather than requiring users to adapt to new technical paradigms.
“Our focus was on building systems that people could use without needing to understand blockchain mechanics. We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.”
—Pini Peter, CEO of Playnance
The broader Playnance ecosystem also includes G Coin, which is currently in a pre-sale phase and has already reached a $30 million market cap. The company presents this component as part of its wider infrastructure strategy rather than a standalone initiative, emphasizing its integration into existing on-chain systems.
$30M market cap reached.
This milestone reflects continued growth in G Coin’s on-chain activity and expanding community participation.
As usage across games, platforms, and features increases, G Coin continues to function as the economic layer of the ecosystem – moving value… pic.twitter.com/qTCeSqyjg8
— Playnance (@Playnance_) February 4, 2026
Playnance frames its long-term roadmap around observed platform performance and user engagement. According to the company, future expansion will be guided by live operational data rather than speculative adoption assumptions, reflecting a focus on practical blockchain use cases aimed at mainstream audiences.
The bottom line
After operating quietly for several years, Playnance is stepping into the public spotlight with an ecosystem that is already live and actively used. Its model highlights how blockchain infrastructure can support high-volume consumer activity while remaining largely invisible to end users, offering a practical view of how Web2 experiences and on-chain execution can coexist at scale.
Source:: Playnance Emerges After Years of Quietly Scaling Web2-to-Web3 Gaming Infrastructure