Key highlights:
- The PUMP price held steady after a $127 million token unlock equal to roughly 22% of its circulating market cap
- Pump.fun is hiring a Director of Legal Affairs with a reported salary of $1 million to $5 million as regulatory scrutiny grows
- Buyers need to reclaim $0.001547 to strengthen the recovery, with $0.001340 remaining the key support level
PUMP is entering an interesting phase. A $127 million token unlock, equal to roughly 22% of the circulating market cap, has come and gone without triggering the kind of selloff many traders expected.
At the same time, Pump.fun is offering as much as $5 million a year to hire a Director of Legal Affairs, showing the platform is preparing for a much more demanding regulatory environment.
Crypto analyst Lyxe believes the token’s ability to stay resilient through the unlock deserves attention. In his view, if the project can improve a few key areas and broader market conditions cooperate, the PUMP price could have much more room to recover.
PUMP price holds firm after token unlock
Lyxe pointed to one event that many traders were watching closely. Around $127 million worth of PUMP tokens, representing about 22% of the circulating market cap, became available for trading.
We had a look at the charts shared by Lyxe, and the difference between the two timeframes is easy to spot. The weekly chart still carries the scars of the previous collapse. The PUMP price climbed to nearly $0.012 before falling to around $0.000411, leaving it down roughly 96.6% from its peak.
interesting $PUMP strength on the day they unlocked $127m / 22% of circulating mc
if they can allign just a couple things on this token (with market conditions allowing) it should fly eventually pic.twitter.com/eSi5Fhual5
— lyxe (@cryptolyxe) July 13, 2026
That broader trend remains firmly intact despite the latest stabilization. The shorter timeframe looks more encouraging. The PUMP price has been moving between approximately $0.001340 and $0.001547, with buyers continuing to defend the lower end of that range.
The first level to reclaim is $0.001547. Breakout from this level would lead the price towards $0.001600 and even higher to $0.001700. In case of bears regaining power, the support level of $0.001340 becomes the first level to watch, followed by $0.001300 and $0.001200.
Pump.fun is preparing for bigger legal challenges
Away from price action, Pump.fun appears to be investing heavily in its legal team. The company is hiring a New York-based Director of Legal Affairs with a reported salary between $1 million and $5 million per year. That’s well above the roughly $250,000 to $400,000 typically offered for senior legal positions across much of the crypto industry.
Pump.fun says its platform processes more than $300 million in daily transaction volume and generated about $500 million in profit during 2025 with a workforce of around 100 employees. Those figures help explain why the company can offer compensation at that level.
The hire also comes as Pump.fun deals with growing legal and regulatory pressure. A New York class-action lawsuit remains ongoing, and new rules such as Europe’s MiCA framework and proposed US legislation like the Clarity Act could reshape how token launch platforms operate.
What comes next for the PUMP price?
The PUMP price has cleared one important hurdle by absorbing a large token unlock without another major wave of selling. That gives buyers a better foundation than many expected heading into the event.
The next challenge is technical. Buyers have to recover back $0.001547 in order to aim for targets at $0.001600 and $0.001700. In case buyers fail to hold the support around $0.001340, focus may quickly shift towards $0.001300 and $0.001200.
According to CoinCodex’s 1-month PUMP price forecast, the price will be trading at $0.001119, pointing to modest upside from current levels if buyers can defend support around $0.00134 and reclaim resistance at the $0.001547 level.
Source:: PUMP Price Prediction: Token Unlock Holds Firm as Pump.fun Expands Its Legal Team